I've never heard of any such law, but the cinema owner is well within their rights to require that if they wish.
As you say, though, it's totally unnecessary. People having the phones isn't the problem, it's people being dorkwads that's the problem.
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What Luddite made that law? Technology is not to blame for bad manners. Turn the ringer off before entering. Walk outside before answering. It's just like going to get popcorn or going to the bathroom.