It is very important to consider all the meanings of the name you have decided on for your business. For example, it would be a bad idea to name a pest control company "Black", especially in the South.



It would also be advisable to make sure that any part of your name that could be controversial doesn't come with anything enhancing the problem.




(This image was taken outside of a friends house, that is a real sign, advertising a real company, that is really located in the South, that must be owned by an idiot.)