Why should we have to pay more for the Wii then the US (Taking into account exchange rates)?
It's harder to get them out here I guess. Odds are the stores are asking for a bigger profit than the US stores. Nintendo would have to jack up the RRP in order to give the stores more and still maintain the desired financial outcome.
They're probably making a couple of dollars more per unit, but they're going to sell a lot less here than the US.
http://ms.nintendo-europe.com/ wii/?l=enGB&site=w_info.html&special=gameplayvideo.html&item =3#a1