I stumbled upon a neat little project called presskit() a few hours ago. I spent the last hour or so reading about it and I'm convinced that it could be of some merit to the developers of our community who are clueless about marketing. It's really cool, so if you're an aspiring indie developer, or just a hobbyist who never make games and delete projects within seconds of its inception, you should definitely check it out. This article should be of some use, too.