It may be worth noting that games news websites have a nasty habit of more or less pulling off each other's articles verbatim for minor articles, if they think the content is worth it. It was a pretty common problem with writers at http://www.psu.com/ when my housemate worked there, and editors tended to only pick up on it half of the time. From my housemate's work, it seems the practice PSU employed was fairly indicative, as you could sometimes find articles on rather boring firmware updates or a niche game that had just ended up as-is on a whole bunch of sites.
PSU put a lot more editorial effort into big news in their area, but the day to day flak people read is a mix of copied content (with minor additions, or just verbatim) and a few pieces they sourced themselves. The issue with the day to day content being the hassle of finding enough of it, daily, at no major cost to the writer.
Stephen001 is completely right. Anyone who thinks that a bunch of popular blogs copying each other is unlikely hasn't ever read a number of popular blogs. The entire Gawker "media network" (lifehacker, gizmodo, kotaku, etc) is made up of reposting other people's content.
There was a recent discussion of this on reddit, you can read about it here. |
Maybe you should look at them more closely again.
http://kotaku.com/#!5768499/ nestalgia-takes-the-mmo-beautifully-back-to-1987
http://www.indiegames.com/blog/2011/02/ online_multiplayer_rpg_nestalg.html
Simliar? Yes, probably cause they are talking about the same game and Silk probably said in his email that it was like dragon warrior meets WoW.
http://gamevideos.1up.com/video/id/32926
That one is just a couple words along with the trailer. The trailer is the same because Silk made it for the game. Though you are right in that the game is being 'promoted' by showing a trailer, but it is producing it's own news.