I see this a lot in the gaming industry. 99% of the industry is dedicated to created games for a very small subset of people, which is fine...but at the same time they try to ignore the fact that among the top 10 selling games of all time, most of them are mainstream appeal games with little or no violence. They try to explain it away because it's not a game they want to play, and it's harder to understand the appeal.
If it wasn't for the fact that they're hellbent on getting as much profit as possible, this would be a spectacularly great stance on their part.
Okay then that's the pitfall I'm describing.
And I proscribe as a cure trying to complete a game with an audience in mind.